One thing that I am not going to do is fill this site full of how to do topics. There are plenty of websites already out there bursting at the seams with this kind of information. For somebody who does not understand SEO this can be quite daunting and often results in more questions being asked.
With my consultancy you can always ask about SEO and I will do my best to explain it as simply as possible.
Here are just some of the things I can offer advice on.
At the heart of SEO (Search Engine Optimisation) lay the keywords. These are the first important building blocks of an optimised website. I can help with methods of research, review of existing keywords and criticism of how they appear within existing site content.
Something that is easily overlooked by web designers who are inexperienced in SEO and clients who put the visual importance of a website higher than functionality and search engine friendliness.
My long term experience working with designers has given me the ability to detect any design problems with a website that could cause loss of search engine positions.
Still an important part of SEO. Good links are hard to find and rogue elements such as link farms can end your SEO campaign before its even begun.
I will help advise you about the kind of links you will need for your website.
Learn how social networking sites such as Facebook and Twitter can be used to your advantage.
Here I can advise you about how proper tracking of visitors to your site provide detailed analytics and what they mean.
Do you already have a website being optimised and are not getting the results you want. Has an SEO company phoned you out of the blue and made promises that sound too good to be true.
My long time in the industry has brought me into contact with many SEO companies and individuals. Providing you give me enough information I can tell if what they are selling on the label is true or not. Other advice includes what questions to ask potential SEO's and if their quoted prices are fair.